Building Micro-Communities with Content

Building Micro-Communities with Content

Everyone knows I love to listen. For me, it is an essential skill that must be utilized both online and off if you want to build authentic relationships with your customers, advocates, and prospects.  In the “real” world, I listen with both my ears and my eyes, as...
Replay #H2HChat Millennials + Marketing

Replay #H2HChat Millennials + Marketing

Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. The focus on this demographic borders on obsession at times. It is notable that the majority of these reports and resulting articles insist upon looking at...
The Art of Creating Shared Experiences

The Art of Creating Shared Experiences

‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Experienced. However, this same question is one that more marketers will soon...
The Future of Marketing is Community

The Future of Marketing is Community

Much has been said in recent years about communities: what they are, how marketers can benefit from them, and how they’ll change in the future. Today’s marketers already know that online communities are important, which is a big reason why 80% of SMB’s are using...