How Data and People Will Transform an Industry

In this episode of #Substance, CEO Bryan Kramer is joined by the President and CEO of Neustar, Lisa Hook. In today’s hyper-connected world, Lisa Hook, a powerhouse leader at a global company stresses the importance of privacy, personalization, and shares how brands can be smarter with data. Lisa...

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Creating a Digital Shift with Jonathan Becher, CDO at SAP

  This special episode of the Substance series is a follow-up with Jonathan Becher, Chief Digital Officer at SAP where we discuss what it means to create digital shifts today. The original in-depth and personal interview in 2014 revealed how Jonathan (at the time the Global CMO at SAP)...

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The New Role of the CMO: How Technology and Marketing Work Together with David Newberry

In this episode of Substance, I host David Newberry, former Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says...

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Contagious: Why Things Catch On with Jonah Berger

Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch...

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The Age of Context with Robert Scoble

The Age of Context:  I’m honored to share this new Substance interview:  The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon. On this episode, Robert discusses the five core elements to being successful in...

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Connecting with Your Customer with @TedRubin

Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world know Ted for his enthusiastic,...

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Storytelling: Past, Present and Future with Shel Israel

  Storytelling: Past, Present & Future In this new Substance interview:  Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” . On this...

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Crowd Companies with Jeremiah Owyang

In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and...

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Defining Social Business with Jonathan Becher, CMO at SAP

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also...

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Disruption is a Way of Life with @CharleneLi

In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of...

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Driving Social Change From Within with Jeremy Burton, CMO of EMC

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He...

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray...

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