7 Ways to Become Camera Ready for Live Streaming

Getting in front of the camera and baring your soul to a captive audience can be daunting…especially if you don’t have a soul. Hopefully you do though and hopefully you’ll find some valuable top tips in this handy guide to turn you into a live streaming star. First off, when you go live,...

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Why and How to Use Instagram Stories

Instagram Stories…hey, that sounds familiar, where have I heard that before? Hang on a second, Snapchat Stories anyone? Yes, the two features are very, very similar – but no-one can blame Instagram for adopting the reactive, interactive nature of the ‘Stories’ feature, that works so well on...

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How to Escape an Evolving Social Echo Chamber

Warning: This post will briefly mention the ‘E’ word. Election. One of the most pertinent themes to come out of the recent election is the role that social media plays in facilitating a personal echo chamber of thoughts, opinions and ideas. Echo chambers are getting a bit of a hard time at the...

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7 Ways that Human Experiences Win the Future Every Time

Humans are more connected than ever before…in a technological sense anyway. From the moment we wake up, we have a world of opportunity at our fingers tips. It’s exciting, but it’s not without its downfalls. Are we really connected? Aren’t we just reading words on a multitude of screens all...

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Replay #H2HChat Developing an Engaged Influencer Program with Insightpool

While people will still consume and engage with content from brands, they do so in a much more guarded way than with real people. Contently says that two-thirds of all readers feel deceived after learning that a video or article was sponsored by a brand. Over half of all readers feel that sponsored...

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6 Ways to Tell Your Personal Story

 To begin, you have to decide exactly what message you want to put out there, which, of course, will depend greatly on your particular story and individual goals for your brand. Below, is a selection of different options to consider when determining how you want to approach your personal brand and...

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How to get people to consume your content in a noisy world

According to IBM, we create over 2 quintillion bytes of data daily. Even more astonishing? Over 90% of what exists today was generated just within the last few years. That breaks down to millions of bytes detailing everything from sending out tweets to shopping on Amazon. And while it’s easy...

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Replay #H2HChat How to Create and Measure Shareable Content on Snapchat with Tim Staples

Snapchat is all the buzz in the marketing world right now. There’s a growing realization that “snaps” are a new type of content build for a new type of platform. Like Twitter’s 140 character limit, Snapchat forces us to be concise and creative. But unlike Twitter or any other...

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Replay #H2HChat How Businesses Effectively Use Facebook with Dennis Yu

At this point we all know that doing marketing on Facebook necessitates an ad-spend. But as with so many things the devil is in the details particularly if you’re a small business or entrepreneur working with limited resources. We’re happen to announce that the guy to turn to for help is coming...

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Replay #H2HChat How to Build an Effective YouTube Channel with Steve Dotto

When it comes to marketing and YouTube a lot of the focus is on number of views and that ever elusive “going viral”. Seen in this light, YouTube simply plays host to content that one hopes takes on a life of it’s own through other platforms. This all-too-common perspective...

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Replay #H2HChat How to Approach Facebook Advertising

We’ve officially entered the era of the algorithm within social media marketing. Gone are the days of organic reach and earned media. The debate is no longer whether to invest in paid rather it’s how much and when. It’s more critical than ever to have a solid strategy when it comes...

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Replay #H2HChat Unlock the Power of Social Live Video

Do you remember a time when periscope was just a noun, typically uttered in a vaguely Russian- sounding accent and preceded by the word “up”? Even better, do you remember when to talk about livestreaming required significant investment in a fairly clunky online platform that would charge...

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