What Makes the Best Storytellers the Best

What Makes the Best Storytellers the Best Once upon a time, in a land far, far away….okay, scrap that introduction – but it’s probably a familiar one, right? Most of us are brought up on stories; we devour different worlds when we’re kids and they help us to make sense of our own...

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Why Humans crave being Surprised and Delighted

Think about the last time someone surprised you. It might’ve been with some flowers, a box of chocolates…maybe a tiny puppy if you were super lucky. Whatever it was, I bet it felt good. Knowing that someone has taken time out of their day to think about you and give you something that will make...

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How to Brand yourself without bragging

How to Brand yourself without Bragging

No one wants to sound like a complete douchebag, but think about how many times you’ve read someone’s LinkedIn profile and gawped or watched an arrogant presenter doing a talk and thought, where do they get these people from?! With both of these examples, there are heaps of ‘professionals’...

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Four Goals Every Influencer Campaign Must Have

We recently had the pleasure of participating in Bryan Kramer’s H2HChat with customer Dustin Luther, Director of Engagement from Dun and Bradstreet on the topic of Influencer Marketing. One of the most important takeaways from our conversation was to think about how influencers relate to your...

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Replay #H2HChat The Secrets Behind Online Ratings and Reviews with Daniel Lemin

30 million businesses in the US depend on customer ratings and reviews. The lasting impacts of negative reviews has led some businesses to take drastic measures. In 2014, the Union Street Guest House made news with their wedding policy of fining couples $500 for every negative review posted by their...

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Replay #H2HChat Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Whether you’re a small, medium or large business, the exponential growth of the digital marketing space can feel daunting. Add in the rapid explosion of new platforms, content mediums and variables such as algorithms and a Monty Python quote comes to mind: “Run Away!” That’s why we’re...

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Replay #H2HChat Why Brand Partnerships Are the Future of Marketing

Authentic relationships leading to community creation and activation are core tenants of Human-to-Human (H2H) marketing strategy. In a H2H world, the marketing landscape is populated by niche communities clustered around brand-based nodes each underpinned by authentic human relationships. In this...

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Replay #H2HChat “Why Mindfulness Should be in Your Marketing Mix” with Janet Fouts

It has often been said that the average person is met with over 5,000 marketing messages in a single day. And while that number has been disputed over the years, one thing is clear. The promotion field has given way to clutter when it comes to the number of advertising seen daily. From sponsored...

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Replay #H2HChat The Secrets Behind Writing and Selling Your Book with Marsha Collier

Admit it. There’s always been a part of you that’s always dreamed of writing a book. There’s an idea you’ve had locked away, that you’ve mulled over every few years. Perhaps you even have a notebook or folder on your laptop with a few chapter drafts jotted down, hidden away from view. But...

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