social selling

It Should Be Called Social Helping Not Social Selling

Tell me the term social selling doesn’t conjure up images of a hard- hitting salesman spamming everyone in sight with promotional messaging. at said, if we struck the word “selling” from our vocabularies and replaced it with “helping,” we would be much better off. We’re all marketers...

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reporting

The Difference between Self-promoting and Reporting

Most people were never taught to report when they were younger – let alone embark on a journalism degree. Interestingly enough, I’ve got a journalism degree, but I have to admit that it’s not something I’ve used a lot on my professional journey. Lately, I’ve been doing some thinking...

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Dorie Clark

Becoming a Recognized Expert with @dorieclark

  The Secret to Becoming an Expert Dorie Clark is a recognized branding expert, marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Described by the New York Times as an “expert at self-reinvention and helping others make changes...

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Hashtags, Earthquakes, And Everyday People

The following is a guest post by my dear friend Lynn Abate Johnson. Let’s dive in: When you live in California and you have a second home in New Zealand, anyone who has been paying attention lately knows that earthquakes happen. The first thing we Californians do when we start to feel the...

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Chatbot

How to Build and Connect Your Own Chatbot

Microsoft’s CEO Satya Nadella claimed that “Bots are the new Apps” with “people-to-people conversations, people-to-digital assistants, people-to-bots and even digital assistants-to-bots” set to become an inventive part of the digital horizon. The potential of chatbots in marketing and...

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webinars

Learn Why Webinars are Still a Huge Thing with @Jon_Schumacher

Webinars are modern-day web versions of typical seminars in which a speaker is able to interact with an audience and learn from each other, live online. As such, they are great, highly flexible tools for sending messages across based on your various business goals. But how relevant are webinars...

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The Blurred Lines Between Automation and Human Interaction

One of the top questions I consistently get asked is, “How do I scale my engagement across social? Managing large communities, or listening all the time, really is time-consuming, and we’ve developed all kinds of time-saving apps and software to help us automate the process. And herein lies the...

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duplication

Why You Should Think Iteration not Duplication

We all need to grow. Even if it’s in small, subtle ways, as long as we’re growing – we’re moving forward or upward…or whichever direction benefits your life the most. Humans have been on a pretty ‘interesting’ journey and that’s because people have been brave enough to break the...

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getting a meeting

How to Get a Meeting with Anyone

You could have the best ideas around or a killer product you’re confident people will love, but if you can’t get a meeting in front of the right people – it’s difficult to make that leap to the next step. And you need to be leaping; otherwise you’re just staying in the same place –...

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You Don’t Have to Shout to Stand Out with @NoShoutStandOut

Trial and error can beset any business organization especially when you are just starting out. But learning the most important principles to effective entrepreneurship can save you a lot of wasted time and effort. Christine Clifton’s “You Don’t Have to Shout to Stand Out”, brings to the...

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6 Unconventional Ways to Sell Yourself

We’ve all been at events where there’s that one person that seems to command the room. They’re telling the best stories and they’ve got their audience eating out the palm of their hand. It looks effortless. It also looks casual, but the truth is that they’re selling. And I don’t mean in...

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Why Risk is the Reward

“Risk is the potential of gaining or losing something of value.” – Wikipedia Risk comes with two potential outcomes: an upside and downside. But why as humans do we focus more on the loss upfront? There is no certainty in life, and we take risks  again and again and again. In...

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