7 Ways to Become Camera Ready for Live Streaming

Getting in front of the camera and baring your soul to a captive audience can be daunting…especially if you don’t have a soul. Hopefully you do though and hopefully you’ll find some valuable top tips in this handy guide to turn you into a live streaming star. First off, when you go live,...

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Why and How to Use Instagram Stories

Instagram Stories…hey, that sounds familiar, where have I heard that before? Hang on a second, Snapchat Stories anyone? Yes, the two features are very, very similar – but no-one can blame Instagram for adopting the reactive, interactive nature of the ‘Stories’ feature, that works so well on...

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What Makes the Best Storytellers the Best

What Makes the Best Storytellers the Best Once upon a time, in a land far, far away….okay, scrap that introduction – but it’s probably a familiar one, right? Most of us are brought up on stories; we devour different worlds when we’re kids and they help us to make sense of our own...

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Why Humans crave being Surprised and Delighted

Think about the last time someone surprised you. It might’ve been with some flowers, a box of chocolates…maybe a tiny puppy if you were super lucky. Whatever it was, I bet it felt good. Knowing that someone has taken time out of their day to think about you and give you something that will make...

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shawn pfunder

How to Tell Your Personal Story with Shawn Pfunder

What It Means To Be Creative Shawn has been working with freelancers, entrepreneurs, and business owners for more than 20 years on capturing their unique creativity and sharing it through storytelling. He’s consulted companies large and small on communication, social media, and...

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How Public Speaking is Both an Art and Science

How Public Speaking is Both an Art and Science

What does it take to become a great public speaker? I’m sure you’ve asked yourself this question at some point in your career or even at school too. It might have been in a less eloquent format before a nerve-wracking talk, raising your hands aloft and asking ‘howwww?!?!’ Public speaking can...

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2017 Experts Predictions

2017 Predictions in Social Media and Content Marketing

  Like last year’s predictions deck, we’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.  They live it, breathe it, and know what’s working...

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Trust: Humanity vs. Technology

Trust: Humanity vs. Technology

Technology has always changed the way that we live; the invention of the wheel, the printing press or your new smartphone – they all have tangible consequences. Another inevitable occurrence is our desire to know that our lives and our family’s lives will mean something. Technology can...

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How to Escape an Evolving Social Echo Chamber

Warning: This post will briefly mention the ‘E’ word. Election. One of the most pertinent themes to come out of the recent election is the role that social media plays in facilitating a personal echo chamber of thoughts, opinions and ideas. Echo chambers are getting a bit of a hard time at the...

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doubt

How to Conquer Self Doubt

We’ve all got that little niggling voice in our heads that says things like ‘that’s wayyyy out of your league’ when we browse new job adverts or ‘well, you got help from loads of other people, so it wasn’t really down to you’ when we’re praised for our brilliant sales results this...

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How to Brand yourself without bragging

How to Brand yourself without Bragging

No one wants to sound like a complete douchebag, but think about how many times you’ve read someone’s LinkedIn profile and gawped or watched an arrogant presenter doing a talk and thought, where do they get these people from?! With both of these examples, there are heaps of ‘professionals’...

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automation

The Blurred Lines between Automation and Human Interaction

One of the top questions I consistently get asked is, “How do I scale my engagement across social?” Managing large social communities, or listening all the time, really is time-consuming, and we’ve developed all kinds of time-saving apps and software to help us automate the process. And herein...

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