Marketing Well Done: How to Build A Tasty Burger

It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that helps make it stand out from the crowd and keeps people coming back for more, again and again. Let’s...

Read More


Creating Magical Moments: The Lost Art of Marketing

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an...

Read More


Twitter Lists Shorten the Sales Cycle

As a social media person, I get asked all the time about the social media tools I use and which ones are the best. Especially right now when everyone is saying that engagement on Twitter is down. I really don’t believe this to be true. Like all social platforms, everything is cyclical. But...

Read More


The Emotions of Social Sharing

We live in a time when emotions are high because they’re publicly shared, and displayed, in social media. In essence, we’ve opened up “Pandora’s Box” filled with emotions, both positive and negative, for all to see. Regardless of the sentiment of the emotion shared, sharing our...

Read More


The New Rule of Business: Everyone is a Marketer

Everyone has become a marketer. In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share. And despite your title, the choices you make as a “marketer” affect customer’s decisions. Although business is divided into 3 distinct...

Read More


The Surprising Rise Of The Human Executive

Guest post by the Head of Social Strategy at SAP, Todd Wilms (@toddmwilms) Over the last 10 years we have seen a dramatic rise in the more human side of our executives. This has not been caused by our leadership suddenly joining support groups, seeking counseling, or – as HBO’s...

Read More


Find Thirstier Horses: Engage Employees in Social Advocacy by @mwaxmantoo

Guest post by Chief Marketing Officer at CBIZ, Mark Waxman (@mwaxmantoo) “Marketing is an attitude, not a department” One of my favorite quotes (“marketing is an attitude, not a department”) was true when first written by marketing strategist Phil Wexler  many years ago, but never more...

Read More


US Airways: From #EpicFail to a Solid Lesson in #H2H

It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it will solve the problem....

Read More


Social and Business Collaboration: A Human Science

As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage. An efficiently run collaborative company isn’t...

Read More


Human Marketing: Socialization on Demand

Over the years, we’ve learned that information comes to us in a lot of different ways. Back in the day, content was socialized through much more traditional means like radio, television, direct mail and newspaper. These mediums allowed for longer lead times to plan, create and execute what we...

Read More


Defining Social Personalities in Real Time

Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes. We perceive ourselves one way and too often are seen by others differently. It’s always been a mission of brands to understand...

Read More


The Future of Community: Are you in?

As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small...

Read More