The Future of Community: Are you in?

As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small...

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The Rules on How to Speak Human, #H2H

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see...

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There is no more B2B or B2C: It’s Human to Human, H2H

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand’s...

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Social Linguistics: The Contextual Evolution

Words and meanings have been changing for centuries from cave paintings to petro glyphs to pictograms to ideograms to writing to the alphabet. And within each of those changes, there were historical and contextual changes that revolutionized the way humans interacted. Today is no different. We have...

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Part 1: Getting to the Authentic Essence of a Story, Person or Brand with Kare Anderson

I’m incredibly excited to share the first of this two-part video interview with Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more authentic collaboration in...

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Part 2: Getting to the Authentic Essence of a Story, Person or Brand with Kare Anderson

I’m excited to share the second of this two part video interview as I continue the conversation with Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more...

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The New Role of the CMO: How Technology and Marketing Work Together with David Newberry

In this episode of Substance, I host David Newberry, former Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says...

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Contagious: Why Things Catch On with Jonah Berger

Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch...

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The Age of Context with Robert Scoble

The Age of Context:  I’m honored to share this new Substance interview:  The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon. On this episode, Robert discusses the five core elements to being successful in...

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Connecting with Your Customer with @TedRubin

Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world know Ted for his enthusiastic,...

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Storytelling: Past, Present and Future with Shel Israel

  Storytelling: Past, Present & Future In this new Substance interview:  Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” . On this...

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Crowd Companies with Jeremiah Owyang

In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and...

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