Marketing at the Speed of Social

Atari revolutionized games. Pacman, Space Invaders, and Centipede (to name a few). The most incredible innovation was made by connecting a computer (gaming console) to a television and turning digital gameplay into something available to everyone. Their speed to market was created by this simple...

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The Social Gold Rush is Over

Social ROI. Impressions. Retweets. And the effervescent “like”. Yes, they all still matter. Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses. I recently spoke at Social Media Today’s Social...

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A Brands Wrecking Ball: Not Listening

Can you imagine if everyone talked at once? Some could argue that’s what social media is today. But through catch-and-release in our conversations ­– meaning there’s one or more active listeners and a speaker – we can build social behavioral models that mirror our real world...

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Everyone is an Influencer on Something

As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in...

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Collector or Curator? Becoming a Social Connoisseur

It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because it...

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Digital Analytics and the Keys to Trusting the Data with John Lovett and Bryan Eisenberg

I was HONORED to sit down with the two more foremost thought leaders around analytics at the IBM Global Summit in Nashville with Jon Lovett, Senior Partner at Web Analytics Demystified, and Bryan Eisenberg, Keynote Speaker, Consultant and Author, Eisenberg Holdings, LLC. In this interview we have...

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Youtility: Transcending the Transactional with @JayBaer

I was excited and honored to sit down at the IBM Global Summit in Nashville with Jay Baer, a New York Times best selling author, a hype-free social media and marketing keynote speaker and consultant. Jay started 5 multi-million dollar companies, and consulted for 30 of the Fortune 500. His...

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Summer and Social Media: Why You Need a Campfire, Fishing Pole, and a Good Story

Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you’re reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.) Between family trips, outdoor events and no school, consumer...

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Building Communities as a Trend Hunter with Jeremy Gutsche

I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting...

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The Co-Creative Economy

Can you imagine being in an era where your ideas were your most valuable asset? A time when creativity was the mother of all skills? I was inspired at a BBQ this weekend at the formidable Ray and Tina Wang’s house (President & Creator of Constellation Research) and found myself surrounded...

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Social & Relationships: The Road to Ellen DeGeneres, #90DaysToEllen

Social media means something different for everyone, but at its core, it is about relationships. The benefits are different depending on the goal. More importantly, the undeniable potential of building a deeper connection is there for the taking, as long as you’re human, authentic, and real...

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Brian Solis

Digital Anthropology: New Rules for Engaging with Gen C with Brian Solis

Don’t Be a Digital Dinosaur: Evolutionary Marketing in Action Please join me for an IBM Smarter Commerce interview in the ‘Rethink Marketing‘ series kicked off with industry visionary and digital analyst, Brian Solis. Discover what it takes to make more human connections and...

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