A Closer Look At Crowdsourcing

Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people. And it’s only going to get bigger! Crowdsourcing can refer to a number of things,...

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Amplify Your Marketing with Social Employees

If you think your employees don’t care about their personal brand, you’re wrong. And if you think they’re not accessing Facebook during the workday because your company has it blocked from the network, you’re wrong again. Forget about fears over lack of productivity. Helping...

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A New World: Proximity Redefined

It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance. Today, we live in a world where through phones,...

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How We Relate to Technology

Almost every technology right now in its innovation stage is being developed to build connections online. Technology is connecting us everywhere including sharable moments like cameras connecting online, television programming becoming a live feedback mechanism, or even your moment-to-moment...

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The Rise of Collaborative Consumption

Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to maximize resources. People want to try things, but they don’t want to own them. It’s...

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Be Delightfully Disruptive

Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means...

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The 1-Degree Social Marketing Shift

I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success. Results don’t happen over night. More importantly,...

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6 Steps to Becoming a Good (Social) Listener

Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and customers are talking back. 1. Identify your audience. Once you know who your audience is, you...

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Social: The Best Cocktail Party Ever

As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it to end. Although it can be expensive and exhausting, there’s something about connecting with others, sharing stories, laughs and great conversation...

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Social Relevance is Timeless, Even in Radio with Gary Scott Thomas

On this episode of the PureMatter’s Substance video series, Bryan Kramer hosts Gary Scott Thomas (Twitter or Facebook), morning personality at KRTY 95.3 Country radio, who explains that “radio isn’t going way, it’s evolving.” Gary discusses his experience and his rise to being the top...

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Social Intelligence: Raise Your IQ

We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more...

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Be A Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I...

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