When it comes to marketing and YouTube a lot of the focus is on number of views and that ever elusive “going viral”. Seen in this light, YouTube simply plays host to content that one hopes takes on a life of it’s own through other platforms. This all-too-common perspective overlooks the huge potential of YouTube itself as a media platform and community-builder. In this H2HChat, Bryan and Suzie talk with Steve Dotto, a foremost expert when it comes to building YouTube channels. We can’t wait to hear his tips and tricks so that we can try them out on our own channels! So get ready because this chat is going to be chock-full of knowledge.