While people will still consume and engage with content from brands, they do so in a much more guarded way than with real people. Contently says that two-thirds of all readers feel deceived after learning that a video or article was sponsored by a brand. Over half of all readers feel that sponsored content is untrustworthy. By choosing people who already have a built-in audience, brands can instantly find and connect with new prospects that are interested in what they have to offer.

The key difference: Influencers are creating content with brands, not for them.

In this H2HChat we are going to explore how to approach influencers the right way, create ongoing engaged content with them, and track everything.