30 million businesses in the US depend on customer ratings and reviews. The lasting impacts of negative reviews has led some businesses to take drastic measures. In 2014, the Union Street Guest House made news with their wedding policy of fining couples $500 for every negative review posted by their guests. Needless to say this did not go down well from PR perspective. So what’s a business owner to do? How can you avoid being held hostage by the potential of a negative review by a finicky customer?

Join Bryan and Suzie for H2HChat to hear Daniel Lemin, author of Manipurrated discuss this and more.