How Data and People Will Transform an Industry Creating a Digital Shift with Jonathan Becher, CDO at SAP The New Role of the CMO: How Technology and Marketing Work Together with David Newberry Contagious: Why Things Catch On with Jonah Berger The Age of Context with Robert Scoble Connecting with Your Customer with @TedRubin Storytelling: Past, Present and Future with Shel Israel Crowd Companies with Jeremiah Owyang Defining Social Business with Jonathan Becher, CMO at SAP Disruption is a Way of Life with @CharleneLi Driving Social Change From Within with Jeremy Burton, CMO of EMC Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research