You can read as many write-ups as want about cutting edge marketing campaigns but we all know that there’s no substitute for sitting down and picking the brain of the CMO who ultimately put it all together. Our guest this week set out to make that possible. Drew Neisser, is the author of “The CMO’s Periodic Table: A Renegade’s Guide to Marketing” which features personal interviews with 64 of the brightest minds in marketing about what the CMOs of American Express, Audi, Belkin, Black Duck Software and Converse.
Drew harnesses these interviews to identify and discuss some of the critical “elements” that every marketer has or will need to examine in the very near future. Join Bryan and Suzie as they chat with Drew about these themes as well as what he sees as the future of marketing.
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