Resources

The real world in which humans live in is not the only reality which exists in this highly technological realm. Today, other multisensory realms are developing very fast including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). One can get so immersed in these worlds that individuals, brands, and companies alike are getting […]

What does it take to be a female FBI agent and succeed at it? Achieving mental toughness is a lot of hard work but if you want to pursue it, it can be made possible. And the first thing to achieving mental toughness involves constantly getting out of your comfort zone and continually pursuing your […]

With all the other challenges you have to face, how do you, as a start-up company, survive and compete with the big giants? Guerrilla marketing offers organizations at the early stage of their business development, basic but highly targeted strategies that won’t take much of their financial resources. Instead of spending a lot on promotional […]

Not everyone seems to be gifted in the delicate art of negotiation despite its undeniable importance in business and daily living. High stakes business negotiations, in particular, can be very tricky and you cannot rely on the usual strategies to get you through a successful negotiation. By tapping your own basic human emotions while taking […]

Keeping clients happy is a huge challenge, what with their changing needs and seemingly short attention span. As such, it is wise to start with an assessment as to how satisfied they are in the first place so you know whether they are happy or not with the way you do business. Referrals is a […]

It’s easy to think that you have to lure any and all sorts of clients to your company. However, this can result to marketing Magnet marketing is about relationship marketing because it is only in this way that you will get to attract the clients that you actually need to grow as a company. campaigns […]

Search engine optimization or SEO is the goal of every individual, company, or organization aiming to stay on top. However, staying on top of the page is a real challenge when true SEO knowledge is scarce and when the rules seem to change every so often. One day, you just might find yourself at the […]

Most companies and brands recognize the importance of making their customers their top priority. Some even make it a part of their trademark or tagline and openly claim to be customer-focused. However, making it a reality is another story. Because brands also want to push for their needs and wants most of the time, it […]

Webinars are modern-day web versions of typical seminars in which a speaker is able to interact with an audience and learn from each other, live online. As such, they are great, highly flexible tools for sending messages across based on your various business goals. But how relevant are webinars today and how huge is its […]

Looking to the future could be the last thing on your mind especially when there is so much about the everyday life that you have to deal with. Hendre Coetzee had the privilege of being asked by no less than Nelson Mandela himself the question on what he can contribute to the new world and […]

Tons of information flock our everyday lives and if we are not careful, it could eat us alive. Flipboard is a free app with the mission of putting together facts, news, updates and social connections all in one place so that individuals are able to maximize their use in relation to smart decision-making. As you […]

The digital age can be a very volatile world to live in. To survive and excel as an organization, there is a need to understand the culture and the DNA that is developing around it. Active human connection must be established with all individuals including employees, customers, and the media as a whole in order […]