More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals.
At its best, your brand should be a true reflection of who you are. This includes everything from your current skillset to your personal values. If showcased correctly, those who identify with who you are will recognize you as a thought leader within your community. Which is why it’s so important for you to correctly personify what makes you truly unique.
Although there are as many different categories of personal branding as there are people, six “personas” usually stand out, according to a 2011 New York Times article detailing the psychology behind content sharing.
The Altruist
Altruists are individuals who are highly recognized for their commitment to helping others. These are people who not only dedicate themselves through actions, but also remain mindful of their personal relationships.
The Careerist
True careerists are those who have shown a preference for professional advancement above all other personal achievements. More often associated with business-related networks such as LinkedIn, careerists constantly share information to raise their status in their industry.
The Hipster
The hipster branding refers to a recognized subculture of progressive individuals who embrace individuality above all else. Although the term has existed since the Jazz Age, modern hipsters are usually associated with young millennials who eschew mainstream trends. They can also adopt aspects of both altruism and careerism. For them, sharing is seen as an essential part of their existence.
The Boomerang
The boomerang brand type refers to people who share content and generate interactions simply to create discord through controversy. In many cases, they do not necessarily agree with the content, choosing to pass on the information for the potential of being seen as provocative.
The Connector
Connectors are people who pride themselves on their ability to bring people together. These are usually the individuals who are well-connected and openly use their network to unite. Typically creative, they obtain validation and satisfaction through others.
The Selective
A selective person is one who shares information only with specific people. They usually carefully curate information based on the general needs and interests of the target audience. They are largely known as being resourceful.
So, which of these personal brand types best fits you? To determine this often takes careful self-analysis that reveals your values, strengths, and weaknesses. There are many excellent resources available to help you determine your most authentic self.
The most important thing to remember, however, is that you cannot fake a successful personal brand. People want to connect with others who are living the values they espouse.
Key Takeaway
According to research, there are six main personas that best identify personal brand types: altruists, careerists, hipsters, boomerangs, connectors & selectives. Every branding type represents a motivation through which individuals share information and establish how they are seen within their industry. Only self-analysis can determine which of these traits best fits your branding efforts. However, you must remember to be true to who you truly are to be successful.
Want to talk this through with someone?
I'm Bryan Kramer. I coach executives and founders one to one, and I give keynotes on AI, leadership and human connection.