The Most Powerful Brand on Earth with Susan Emerick

[powerpress]

Joining us in Episode 16 of From the Author’s Point of View is Susan Emerick, Founder of Brands Rising, and author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media.

As a former IBMer focusing on social business and digital marketing for nearly 20 years, Susan is no stranger to the online relationship world. Having worked with one of the most forward-thinking companies around, Susan continuously honed her craft in the digital space before starting her own company, Brands Rising. As a marketer who specializes in social media analytics, influencer engagement & employee advocacy, Susan wanted to set up a frame work for other brand marketers to succeed in the fast-paced, digital sphere. This framework would build out in the shape of a book titled, The Most Powerful Brand On Earth, who she co-authored with Chris Boudreaux, a long-time colleague who also shares a strong passion for social.

In this podcast, Susan shares how to unleash a brand’s most valuable resource, which normally go untouched or unnoticed. She gives great insights on brand and employee research, and also explains how to build earned relationships that last. As a first time author, Susan reveals how a modern marketer like herself can author a book, and also layout the stepping stones needed for long-term success.

Tune in with Susan Emerick and host Bryan Kramer now. Share if you enjoy! Released: 2014