“YOUTILITY” Why Smart Marketing is About Help, Not Hype with @JayBaer [Podcast]

[powerpress]

Joining us in Episode 2 of From the Author’s Point of View is Jay Baer, acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant. He has been named one of America’s top 3 social media consultants and runs “Convince & Convert”, the world’s #1 content marketing blog.

Jay Baer
@jaybaer

In this podcast, Jay explains “ Youtility,” a concept he coined and identifies as a critical component to win in this hyper-competitive environment. Youtility is asking “How can we help?” and turns what you’re selling into something so valuable, it feels like a service. Jay helps us understand his own process for writing his book, how he gets creative and shares his predictions about what Social Business looks like into 2014 and beyond.

Tune in with host Bryan Kramer and share if you like it!
Released: 2013.