Every Brand Has a Startup Soulmate With Joseph Jaffe

Business Matchmaking

Joseph Jaffe, one of the most intelligent consultants out there, believes that every viable brand has a startup soulmate. He is the CEO and Co-Founder of Evol8tion, an innovation agency that connects early stage startups with more established brands in order to form relationships via acceleration, pilot programs, and investment. He has authored 4 books and his thoughts and perspectives have been featured on every major media outlet, including ABC, CBS, NPR, Bloomberg, New York Times, and more.

As one of the most sought after consultants, speakers, and thought leaders today, Joseph dissects and disrupts traditional marketing models and tactics. He pushes established and emerging companies alike into the digital age through innovation born from business collaboration and emerging technology platforms. As a consistent change-maker in his field, not even his former theories are safe from his piercing analysis.

Listen as we discuss work/life balance, the power of recognition, and how established brands can benefit from partnering with startups.

In This Episode

• Why being self-employed means difficulty for a good work/life balance
• How pairing with startups leads to innovation for established brands
• Why growth for young brands means embracing their first customers
• How to reward and retain customers and employees through customer service
• How brands can innovate by using their employees as resources

Quotes From This Episode

“There’s really no such thing as 9-5 anymore.” —@jaffejuice

“The 2 most powerful words in the English language are thank you.” —@jaffejuice

“Everything has to be customer-centric and employee-centric.” —@jaffejuice

“Marketing without technology is absolutely defunct.” —@jaffejuice

“These days Uber is more likely to invest in or buy Ford.” —@jaffejuice

Resources

• Joseph Jaffe on Twitter: @jaffejuice
• Evol8tion
• Z.E.R.O.: Zero Paid Media as the New Marketing Tool
• A Dog Named Jimmy
• Gina Waldhorn