How Behavioral Shifts are Redefining Generations with @JasonDorsey

JASON DORSEY

In This Episode

• The oldest part of GenZ is bearing the brunt of COVID-19, while the youngest is adopting new technology and relationship skills
• For the first time, consumer tech trends are being driven from the youngest up to the oldest
• GenZ’s most trusted source of information are social media influencers
• Value and utility are the top 2 things GenZ wants from a brand, product, or service

Quotations From This Episode

“Change often comes by generation.” — @jasondorsey

“GenZ is very cause-driven.” — @jasondorsey

“Video and imagery is the currency of information to GenZ.” — @jasondorsey

“GenZ is already putting legacy companies out of business.” — @jasondorsey

Biography

Jason Dorsey is President and lead generational researcher at The Center for Generational Kinetics. Jason has led more than 65 generational research studies, worked with over 700 companies, and has a new book out: Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It.

Resources

• Company website: GenHQ.com
• Personal website: JasonDorsey.com
• Twitter: @jasondorsey

P.S. – If you enjoy the show, please rate it on and write a brief (one sentence) review. Reviews help more people like you to discover the show!

Check out other shows here at Humanly Possible

Sponsors:

Penji is an official sponsor of this episode of The Humanly Possible podcast. Achieve your marketing goals in record time. Unlimited print, digital, ads, and UX/UI designs at a flat monthly rate. No complicated hiring or contracts. Cancel anytime. Visit penji.co and use the code H2H15 to get 15% off your first month.