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Connecting in the Digital Age
Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media, and marketing.
As CEO and founder of Scott Monty Strategies, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at the Ford Motor Company. In his role as a strategic adviser on crisis communications, influencer relations, marketing, customer service, and innovative product launches he earned numerous awards including PR Week’s Global Award for International In-House Team of the Year (2014) and PCG Automotive’s Social Media Leadership Award (2011).
He is a recognized thought leader in the digital world and frequently speaks at industry events such as CeBIT, Dreamforce, Campus Party and has addressed corporate audiences for commercial giants such as Google, Walmart, and Masco. Ranked by The Economist as #1 in the list of 25 Social Business Leaders, his decade and a half of experience in communications and marketing lists Reebok, Coca-Cola, and IBM amongst an extensive roster of impressive clients.
Listen in as we discuss the pendulum of social sharing and the future of marketing.
In This Episode
- The power of handwritten notes in the digital age
- How and why the history of humanity directly informs modern relationships today
- Why a digital marketing strategy to be more human can make a positive impact on your brand
- How the pendulum of sharing is taking back privacy and intimacy in human interactions
- Why current social measurements are based on inaccurate and misplaced models
- How a social media tactic is not a strategy and why it’s hurting your business
Quotes From This Episode
“I’ve always been a fan of handwritten notes. They know you’ve taken the time to deliberately think of them and go out of your way and that makes a huge difference in relationship building and branding.” —@ScottMonty
[Tweet ““There’s great value in looking back at the past masters.” —@ScottMonty”]
“If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” —Marcus Cicero
“We’ve lost the semblance of privacy and intimacy.” —@ScottMonty
[Tweet ““We still haven’t figured out mainstream social measurement.” —@ScottMonty”]
“People think in terms of tactics rather than in terms of strategy.” —@ScottMonty
“Marketers and communicators… we are all in a bubble.” —@ScottMonty
[Tweet “”We are moving to a more visual communications driven society.” —@ScottMonty”]
Resources
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