H2HChat featuring Denise Lee Yohn on brand-building. In her 2014 book, Denise leveraged her 25 years of experience working with some of the top brands to create the 7 Branding Principles of the Best Brands. Great brands: start inside, avoid selling products, ignore trends, don’t chase customers, sweat the small stuff, commit and stay committed, […]
H2HChat featuring Denise Lee Yohn on brand-building. In her 2014 book, Denise leveraged her 25 years of experience working with some of the top brands to create the 7 Branding Principles of the Best Brands. Great brands: start inside, avoid selling products, ignore trends, don’t chase customers, sweat the small stuff, commit and stay committed, and never have to “give back”.
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