Strategies, stories, and insights on executive leadership
Newsflash – unless you’re a superhero, you probably can’t do it all. While possessing all of the skills, all of the time to be a successful marketer might seem far-fetched, it’s certainly easier in the rise of the gig economy to recruit others to help you to enhance your own self-marketing power. We have come […]
Tell me the term social selling doesn’t conjure up images of a hard- hitting salesman spamming everyone in sight with promotional messaging. at said, if we struck the word “selling” from our vocabularies and replaced it with “helping,” we would be much better off. We’re all marketers of something, whether it’s our own personal brand […]
Most people were never taught to report when they were younger – let alone embark on a journalism degree. Interestingly enough, I’ve got a journalism degree, but I have to admit that it’s not something I’ve used a lot on my professional journey. Lately, I’ve been doing some thinking about the situations when I do […]
The following is a guest post by my dear friend Lynn Abate Johnson. Let’s dive in: When you live in California and you have a second home in New Zealand, anyone who has been paying attention lately knows that earthquakes happen. The first thing we Californians do when we start to feel the rumble or […]
Microsoft’s CEO Satya Nadella claimed that “Bots are the new Apps” with “people-to-people conversations, people-to-digital assistants, people-to-bots and even digital assistants-to-bots” set to become an inventive part of the digital horizon. The potential of chatbots in marketing and customer service strategy is solid – with greater engagement and support being two of the most pertinent […]
One of the top questions I consistently get asked is, “How do I scale my engagement across social? Managing large communities, or listening all the time, really is time-consuming, and we’ve developed all kinds of time-saving apps and software to help us automate the process. And herein lies the distinction: processes can be automated; one-on-one […]
We all need to grow. Even if it’s in small, subtle ways, as long as we’re growing – we’re moving forward or upward…or whichever direction benefits your life the most. Humans have been on a pretty ‘interesting’ journey and that’s because people have been brave enough to break the mold. Using the same, tried and […]
You could have the best ideas around or a killer product you’re confident people will love, but if you can’t get a meeting in front of the right people – it’s difficult to make that leap to the next step. And you need to be leaping; otherwise you’re just staying in the same place – […]
Trial and error can beset any business organization especially when you are just starting out. But learning the most important principles to effective entrepreneurship can save you a lot of wasted time and effort. Christine Clifton’s “You Don’t Have to Shout to Stand Out”, brings to the table the very foundational elements that she shares […]
We’ve all been at events where there’s that one person that seems to command the room. They’re telling the best stories and they’ve got their audience eating out the palm of their hand. It looks effortless. It also looks casual, but the truth is that they’re selling. And I don’t mean in a direct, product-focused […]
“Risk is the potential of gaining or losing something of value.” – Wikipedia Risk comes with two potential outcomes: an upside and downside. But why as humans do we focus more on the loss upfront? There is no certainty in life, and we take risks again and again and again. In most cases, the greater […]
There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand […]