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    Restoring Human-Ness to an Increasingly Technological World
    Article
    June 28, 2016
    4 min
    47

    Restoring Human-Ness to an Increasingly Technological World

    Susan Etlinger had always expected she would graduate from college and get a job teaching poetry at “some leafy college”, perhaps in New England. It is remarkable then where she ended up; being a data analyst at Altimeter Group. Having recently given an incredibly successful and moving TED talk on ethical data usage that garnered […]

    Innovation
    How to Tell Your Unique Story
    Article
    June 28, 2016
    6 min
    110

    How to Tell Your Unique Story

    Acclaimed author Phillip Pullman once famously said that after “nourishment, shelter and companionship, stories are the thing we need most in the world.” And while that may seem like a stretch for some, the fact remains that everyone loves a good unique story. Maybe this is because that as social creatures, human brains are wired […]

    Marketing
    Today’s Customer: Choose Your Own Adventure
    Article
    June 28, 2016
    4 min
    27

    Today’s Customer: Choose Your Own Adventure

    The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought […]

    Marketing
    How live video streaming is going to crush it in 2016
    Article
    June 28, 2016
    4 min
    47

    How live video streaming is going to crush it in 2016

    Live video streaming isn’t a new concept; what is new is the availability of technology that make streaming more accessible to everyone. It’s no longer necessary to invest in expensive hardware and software that only the biggest brands could afford. Smaller businesses and consumers have been getting involved since early last year, and it’s expected that video […]

    Social
    Six types of a personal brand. Which one are you?
    Article
    June 27, 2016
    3 min
    467

    Six types of a personal brand. Which one are you?

    More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals. At its best, your brand should be a true reflection of who you are. This includes everything from your current skillset […]

    Why a little humility could make every company millions of dollars
    Article
    February 7, 2016
    4 min
    24

    Why a little humility could make every company millions of dollars

    When you think about what makes a company strong, concepts like revenue, sustainability initiatives, innovation and brand recognition come to mind. Seemingly less important is humility, i.e., an organization having a modest view of its own importance. But taking a humble, sensitive approach to doing business doesn’t necessarily connote weakness. There are some that would […]

    Marketing
    How I Manage my Email Inbox to Zero Everyday
    Article
    January 31, 2016
    4 min
    16

    How I Manage my Email Inbox to Zero Everyday

    The dreaded email inbox. If you are anything like me, you hate having to organize and keep track of all of your email. The constant barrage of spam. Newsletters subscriptions that seem to have taken on a life of their own. New client requests that sometimes get missed due to the constant visual noise. It […]

    Productivity
    Top Five Ways that You Could Hurt the Growth of Your Personal Brand
    Article
    January 24, 2016
    4 min
    74

    Top Five Ways that You Could Hurt the Growth of Your Personal Brand

    In business, people don’t establish relationships with companies. They want to work with other people. Individuals who share their values and understand their professional needs. Therefore, taking time to establish your personal brand is an essential part of any successful career. But once you create your personal brand, how do you keep it growing? It’s […]

    Marketing
    A Peek Inside How I Use Evernote to Organize My Life
    Article
    January 18, 2016
    5 min
    199

    A Peek Inside How I Use Evernote to Organize My Life

    For years, I have been singing the praise of Evernote. And with great reason. The program has quietly moved beyond its standard “to-do list” functionality to be able to effectively manage everything from organizing my blog post to writing my latest books. I have had a lot of people ask me how I handle 4 […]

    How to Build and Grow Your Snapchat Community
    Article
    January 11, 2016
    4 min
    55

    How to Build and Grow Your Snapchat Community

    Do you Snapchat? If not, you are definitely missing out on one of social media’s biggest success stories. Since its 2011 launch, the app that allows users to send videos and photos that automatically self-destructs, now boasts over 6 billion daily views. While the original audience were high schoolers looking for a little privacy-the brand has […]

    Social
    Replay #H2HChat “What Great Brands Do” with Denise Lee Yohn
    Article
    January 7, 2016
    1 min
    23

    Replay #H2HChat “What Great Brands Do” with Denise Lee Yohn

    H2HChat featuring Denise Lee Yohn on brand-building. In her 2014 book, Denise leveraged her 25 years of experience working with some of the top brands to create the 7 Branding Principles of the Best Brands. Great brands: start inside, avoid selling products, ignore trends, don’t chase customers, sweat the small stuff, commit and stay committed, […]

    #H2HChat