Strategies, stories, and insights on executive leadership
The Internet of Mysterious Things with Lisa Seacat DeLuca Creativity is not only a calling for artists, composers, or advertisers. When applied to technology, creativity becomes a massive source of revolutionary inventions and innovations that do not only change the world today but also pave the way to an extremely promising future. So how do […]
Gone are the days when cold-calling seem to be the only effective option in attracting customers to buy your product. With various technological and social tools available in the market, relationship-building is now at the core of every sales and marketing platform. It isn’t even about just sales and marketing anymore. It’s about creating a […]
In this episode of #Substance, CEO Bryan Kramer is joined by the President and CEO of Neustar, Lisa Hook. In today’s hyper-connected world, Lisa Hook, a powerhouse leader at a global company stresses the importance of privacy, personalization, and shares how brands can be smarter with data. Lisa reveals how companies must hire for the […]
This special episode of the Substance series is a follow-up with Jonathan Becher, Chief Digital Officer at SAP where we discuss what it means to create digital shifts today. The original in-depth and personal interview in 2014 revealed how Jonathan (at the time the Global CMO at SAP) defined “Social Business” and how it enabled him to profitably manage marketing […]
