Resources

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand’s message. What it really did, however, was create an unnatural language […]

[powerpress] Joining us in Episode 5 of From the Author’s Point of View is Ted Rubin. Many people in the social media world knows him for his enthusiastic, energetic & undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to […]

Words and meanings have been changing for centuries from cave paintings to petro glyphs to pictograms to ideograms to writing to the alphabet. And within each of those changes, there were historical and contextual changes that revolutionized the way humans interacted. Today is no different. We have new acronyms like LOL. OMG. TY. BRB. New […]

I’m incredibly excited to share the first of this two-part video interview with Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more authentic collaboration in order to bring more originality to our stories,” and discusses her collaborative experience and philosophy […]

I’m excited to share the second of this two part video interview as I continue the conversation with Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more authentic collaboration in order to bring more originality to our stories,” […]

[powerpress] Joining us in Episode 4 of From the Author’s Point of View is Neal Schaffer, a Forbes Top 50 Social Media Power Influencer, creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (now called Maximize Social Business), global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. Neal has authored three books, […]

[powerpress] Joining us in Episode 3 of From the Author’s Point of View is Sam Fiorella, a 20-year sales and marketing veteran, Partner at Sensei Marketing, Huffington Post blogger, Rutgers Faculty member and co-author of Influence Marketing: How To Create, Manage, and Measure Brand Influencers in Social Media. Sam is also the founder and moderator of Twitter’s first weekly debate, #bizforum, […]

Despite the explosive growth and relentless power of technology, 2014 will be the year when our own human power of relentless curiosity will connect us to an easier, smarter and more meaningful relationship with ourselves, our families, our communities, our countries and our planet.

Joining us in Episode 2 of From the Author’s Point of View is Jay Baer, acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant. He has been named one of America’s top 3 social media consultants and runs “Convince & Convert”, the world’s #1 content marketing blog. […]

We talk all the time about remaining human and authentic; they’re two of the biggest buzz words in 2013. And yet the makeup of the digital spectrum has created shape shifters of all of us, both physically and mentally. As humans, we are built to receive, give and and evolve information. The gravitational pull we’re […]

[powerpress] Joining us in Episode 1 of From the Author’s Point of View is Joe Pulizzi, one of the leading thought leaders behind the content marketing and social media movement. Joe is the Founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine, and Author of Epic Content Marketing, Get Content, Get […]

At any given moment, someone is trying to earn something from someone. Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy. I used to believe that the highest honor a product or service could receive was to achieve “raving fan” status. This status level is when customers […]