Strategies, stories, and insights on executive leadership
A driver on the road has so much to consider around them, including both the bad drivers and the good ones. Keeping your eyes on the road, and what’s in front and behind you, is what we’re all taught in order to be effective drivers. There are drivers like me who drive too fast (yes, […]
Until a few years ago, brands had just a few caretakers who really only had to worry about the press and media when it came to addressing positive and negative public opinion. But today, social media has given individual customers a phenomenal public platform to make themselves heard in a very powerful way. That means […]
The amount of information on the Internet is estimated at 4,000 exabytes.* How large is that, you ask? If you stacked books one on top of the other, starting from the surface of the Earth, the amount of information in 4,000 exabytes would take that stack from Earth to Pluto. And back. 80 times over. Yet with all […]
Whether it’s a great poet, painter, chefs or storyteller, it’s been said that the signature of a masterpiece is that its creator knew when it was ready to be consumed. Although all artists possess an ability to show us what they see, it takes mastery to know the moment when their vision is complete enough to entice […]
Atari revolutionized games. Pacman, Space Invaders, and Centipede (to name a few). The most incredible innovation was made by connecting a computer (gaming console) to a television and turning digital gameplay into something available to everyone. Their speed to market was created by this simple vision, changing the family room experience forever. I recently heard […]
Social ROI. Impressions. Retweets. And the effervescent “like”. Yes, they all still matter. Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses. I recently spoke at Social Media Today’s Social Shakeup Conference and had an inspiring discussion with Ray Wang, Chairman […]
Can you imagine if everyone talked at once? Some could argue that’s what social media is today. But through catch-and-release in our conversations – meaning there’s one or more active listeners and a speaker – we can build social behavioral models that mirror our real world interactions. Listening is the mother of all skills when […]
As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any […]
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because it had to […]
I was HONORED to sit down with the two more foremost thought leaders around analytics at the IBM Global Summit in Nashville with Jon Lovett, Senior Partner at Web Analytics Demystified, and Bryan Eisenberg, Keynote Speaker, Consultant and Author, Eisenberg Holdings, LLC. In this interview we have a healthy debate around big data, digital analytics and the keys […]
I was excited and honored to sit down at the IBM Global Summit in Nashville with Jay Baer, a New York Times best selling author, a hype-free social media and marketing keynote speaker and consultant. Jay started 5 multi-million dollar companies, and consulted for 30 of the Fortune 500. His blog is ranked as the #1 content marketing blog in the world, the […]
Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you’re reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.) Between family trips, outdoor events and no school, consumer habits change and attention spans […]