Strategies, stories, and insights on executive leadership
I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that […]
Can you imagine being in an era where your ideas were your most valuable asset? A time when creativity was the mother of all skills? I was inspired at a BBQ this weekend at the formidable Ray and Tina Wang’s house (President & Creator of Constellation Research) and found myself surrounded by Silicon Valley elite. […]
Social media means something different for everyone, but at its core, it is about relationships. The benefits are different depending on the goal. More importantly, the undeniable potential of building a deeper connection is there for the taking, as long as you’re human, authentic, and real throughout the process. This parallels real life; in any relationship, […]
Don’t Be a Digital Dinosaur: Evolutionary Marketing in Action Please join me for an IBM Smarter Commerce interview in the ‘Rethink Marketing‘ series kicked off with industry visionary and digital analyst, Brian Solis. Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections […]
As entrepreneurs, it’s our job to build relationships with our audience that weaves in and out of our human needs. I’ve adapted these “6 Basic Human Needs” as a foundation from others in business and in life. I’d like to challenge you to go through and see if you can try one or two on […]
Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people. And it’s only going to get bigger! Crowdsourcing can refer to a number of things, including gathering resources […]
If you think your employees don’t care about their personal brand, you’re wrong. And if you think they’re not accessing Facebook during the workday because your company has it blocked from the network, you’re wrong again. Forget about fears over lack of productivity. Helping your employees build their personal social brand is an act of […]
It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance. Today, we live in a world where through phones, […]
Almost every technology right now in its innovation stage is being developed to build connections online. Technology is connecting us everywhere including sharable moments like cameras connecting online, television programming becoming a live feedback mechanism, or even your moment-to-moment personal health diagnostics projecting your vitals online. Everything is connected. The dominant value in humans toward […]
Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to maximize resources. People want to try things, but they don’t want to own them. It’s peer-to-peer, popularly called “collaborative consumption.” Definitely check out […]
Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed. Disruption in the marketing world is not a […]
I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success. Results don’t happen over night. More importantly, there is not one silver bullet that will make […]