Strategies, stories, and insights on executive leadership
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and customers are talking back. 1. Identify your audience. Once you know who your audience is, you need to know where they are. A common […]
As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it to end. Although it can be expensive and exhausting, there’s something about connecting with others, sharing stories, laughs and great conversation that feeds the soul. […]
We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations […]
The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all […]
I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. This is the second of 5 parts of the series, each done with one question in mind to make it quick and easy for you to learn and enjoy! How executives see the power of Social Media. […]
I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicated, redundant, over-technical, and over-thought mass […]
It doesn’t matter what kind of work you do, the best storytellers are the most successful (tweetable). I’ve been in awe my entire life and followed brands and people who make it look so effortless. What’s really fascinating to me is how a story comes together. I think its what first drew me into advertising. […]