Resources

More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals. At its best, your brand should be a true reflection of who you are. This includes everything from your current […]

I come across clients who tell me that they want to impact their businesses and lives. Some are leaders in developing startups or tech giants, mid-career professionals pursuing their next big job, or millennials seeking meaning. They detail success as having this thing they call “impact.” When I ask individuals “why,” I can tell they […]

In the marketing world today, it seems like most of the discussion revolves around the “sales funnel.” You have to have a streamlined sales funnel in order to stay in business, the pundits may say. You need to develop ads around each stage of the customer’s journey. You have to have an exceptional website in […]

All coaches, consultants, and entrepreneurs will tell you that sales calls are tough and unpredictable. The idea of picking up a phone and talking with a total stranger is frightening enough already. However, all you need to do is ensure you connect with your prospects on the first call. Luckily, there is one trick you […]

As your profession becomes increasingly crowded and competitive, it is paramount to create a competitive pricing structure. This is the first step toward attracting clients. Whether you are a life coach or business consultant, setting the price is always an uphill task. While you want to attract more clients, you should set prices that will […]

The coaching industry is growing dramatically; as more people are demanding skills to incorporate in building careers, relationships, marriages, or health purposes. The demand for individualized skills, knowledge, and abilities will continue to increase even in the coming years. Coaches possess tools and recognized techniques for application in particular scenarios. However, identification of a niche […]

Many people are worried that this is not the ideal time for opportunities of many types. The reality, however, is that there are still opportunities out there. We have started businesses in the middle of a recession. We have grown and thrived throughout pandemic conditions. The trick? Learning to recognize opportunities for what they are. […]

We are living through some interesting times. Messages that were on-point in February are no longer relevant or even appropriate as we move forward. In the “great pause” to retain market share, profitability, and customer interest, it’s important not to lose track of the human element of your business. As your marketing shifts and the […]

Breathe in. Breathe out. Our lives depend on taking in oxygen day to day, hour to hour, minute to minute, second to second. It is part of who we are, for without it we cannot exist at all. In the business world, trust is the new oxygen. Maybe it used to be pricing, or quality, […]

In business, we’re all works in progress. That means that even the most refined leaders and executives can use a little objective guidance from a business coach. You’re on the right path if you’ve been considering hiring a coach to help you steer your operation. You still might be unclear about how to go about […]

The old adage that “the only thing we have to fear is fear itself” might not apply to many modern situations now, especially in business. While that former philosophy from Franklin Delano Roosevelt was almost 90 years ago, fear is still very much with us in uncertain business times. One of the keys to overcoming […]

In order to achieve success as an entrepreneur or business owner, it’s important that you know when your timing is just right. This article explores the right time for opportunities and innovations in markets.