Resources

Whether you’re a small, medium or large business, the exponential growth of the digital marketing space can feel daunting. Add in the rapid explosion of new platforms, content mediums and variables such as algorithms and a Monty Python quote comes to mind: “Run Away!” That’s why we’re so excited to announce that marketing strategist, author […]

We’ve officially entered the era of the algorithm within social media marketing. Gone are the days of organic reach and earned media. The debate is no longer whether to invest in paid rather it’s how much and when. It’s more critical than ever to have a solid strategy when it comes to your social media […]

Do you remember a time when periscope was just a noun, typically uttered in a vaguely Russian- sounding accent and preceded by the word “up”? Even better, do you remember when to talk about livestreaming required significant investment in a fairly clunky online platform that would charge per view? How about a time when to […]

Mary Kay is a direct sales juggernaut. The company currently employs 3.5 million independent beauty consultants worldwide according to the Direct Selling News 2015 rankings, was ranked 4th globally based on earnings of 4 Billion dollars for 2014. The messages of Mary Kay Ash remain at the core of everything related to the business creating […]

Authentic relationships leading to community creation and activation are core tenants of Human-to-Human (H2H) marketing strategy. In a H2H world, the marketing landscape is populated by niche communities clustered around brand-based nodes each underpinned by authentic human relationships. In this landscape, brands have the opportunity to tap into each other’s communities by creating H2H partnerships […]

The first radio broadcast occurred on November 2, 1920. Daily broadcasts were introduced in 1921 and thus began the saga of this thing we call “Content”, and on our darker days, the “Content Monster”. From its’ inception content has always driven channel revenue and consequently content creators have always been on the quest to understand […]

We live in a fast-paced world of data full of seemingly endless possibility and opportunities. The sky is blue, grass is green, birds are chirping and with your trusty laptop by your side crunching data you can rule the world. And then the unimaginable happens. You get hacked. Even worse, your customer’s data get’s hacked. […]

Change is a common theme of H2Hchat each week. From disruptive technology to shifts in customer expectations to the urgency of keeping up in the big data era it is clear across industries that we are in a time of massive shift. According to this week’s H2HChat guest, all of this and more is part […]

As humans we are constantly defining and redefining our world in accordance with a myriad number of experiential criteria ranging from the physical to the psychological. Marketing strategists have long since recognized the potential should they be able to harness this power. Considerable resources are allocated each year by brands to experiential components from the […]

We live in an age of information consumption. We have more power at our finger tips to impact the world around us than any prior generation. So why is it that so many of us still are stuck in the “wow, someone should really do something about that” phase when it comes to social issues? […]

Admit it. There’s always been a part of you that’s always dreamed of writing a book. There’s an idea you’ve had locked away, that you’ve mulled over every few years. Perhaps you even have a notebook or folder on your laptop with a few chapter drafts jotted down, hidden away from view. But that’s as […]