Resources

If you think your employees don’t care about their personal brand, you’re wrong. And if you think they’re not accessing Facebook during the workday because your company has it blocked from the network, you’re wrong again. Forget about fears over lack of productivity. Helping your employees build their personal social brand is an act of […]

It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance. Today, we live in a world where through phones, […]

Almost every technology right now in its innovation stage is being developed to build connections online. Technology is connecting us everywhere including sharable moments like cameras connecting online, television programming becoming a live feedback mechanism, or even your moment-to-moment personal health diagnostics projecting your vitals online. Everything is connected. The dominant value in humans toward […]

Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to maximize resources. People want to try things, but they don’t want to own them. It’s peer-to-peer, popularly called “collaborative consumption.” Definitely check out […]

Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed. Disruption in the marketing world is not a […]

I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success. Results don’t happen over night. More importantly, there is not one silver bullet that will make […]

Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and customers are talking back. 1. Identify your audience. Once you know who your audience is, you need to know where they are. A common […]

As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it to end. Although it can be expensive and exhausting, there’s something about connecting with others, sharing stories, laughs and great conversation that feeds the soul. […]

On this episode of the PureMatter’s Substance video series, Bryan Kramer hosts Gary Scott Thomas (Twitter or Facebook), morning personality at KRTY 95.3 Country radio, who explains that “radio isn’t going way, it’s evolving.” Gary discusses his experience and his rise to being the top rated morning talk show hosts in the Bay Area, and one of […]

We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations […]

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all […]

I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. This is the second of 5 parts of the series, each done with one question in mind to make it quick and easy for you to learn and enjoy! How executives see the power of Social Media. […]