Strategies, stories, and insights on executive leadership
Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. The focus on this demographic borders on obsession at times. It is notable that the majority of these reports and resulting articles insist upon looking at this group through the aggregate lens of statistics and analytics. […]
Bryan Kramer with special guests Kim Garst, Jon Ferrara and Bryan Eisenberg You will learn in this one hour webinar • Building and tracking your social sales list • The non creepy approach • Leverage relevant insights for outreach • Discover connections that enable warm introductions • Social helping not selling • Measuring the ROI of social […]
In this episode of Substance, I host David Newberry, former Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says “the true essence of marketing is a combination of clarity […]
Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On. For seven years at Wharton, Jonah studied the science of Word of Mouth. Why do […]
The Age of Context: I’m honored to share this new Substance interview: The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon. On this episode, Robert discusses the five core elements to being successful in the “Age of Context” from his soon to be released book […]
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to […]
Storytelling: Past, Present & Future In this new Substance interview: Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” . On this episode, Shel and I discuss where technology is heading, global neighborhoods and how proximity is […]
In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Companies. Jeremiah […]
In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to […]
In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that […]
In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social […]
In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech […]