Resources

We might cloud our customer exchanges with digitization and automation, but on the receiving end of every authentic interaction, is a human with their own complex set of interests and emotions. It still takes gut-feeling marketing to create a meaningful relationship with customers and creating relevance is about tapping into a lexicon of emotion. Finding […]

As a small or medium-sized business, it’s often difficult to compete with bigger brands’ wallets and available resources. Although your sales and marketing efforts may not carry the same financial clout as your larger counterparts, rest assured that your SMB can have the upper hand in one key area: customer experience (CX). By building a […]

Machines receiving data input are using literal empirical info to produce an outcome. Narrative input is about using context and human qualities to create understanding. If AI is to become a master storyteller then it must tackle narrative devices and break-down context. Take a look at one of the best shows on television at the […]

Touchpoints are the moments of interaction between your brand and a customer. Those magical moments, eh? And points of contact can be anything from reading a review and visiting a website to seeing a brochure in a friend’s house and deciding to follow-up. Touchpoints enable potential customers to engage with a customer journey, but they’re […]

Creating a great customer experience (CX) is one of the most effective business objectives you can set for your small or medium-sized business (SMB). Having your customer in mind at all times means that you can focus your attention on what adds value to their lives and what makes the buyer’s journey more seamless. However, […]

What makes you human? Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts in front of you in the supermarket queue? Saving that last cupcake for your partner…but failing miserably and scoffing it anyway? Hey, I know you too well! We’re […]

Prepared for the artificial robot uprising? Would you back yourself in a fight against your now sentient toaster? Pop culture and tech columnists would have you believe that we’re a hop, skip and a jump away from an ethical hellhole, sponsored by our new robot overlords. Even a world-renowned scientist like Stephen Hawking is worried […]

I’ll let you in on a secret, brands are looking for engaged customers. Crazy, I know. Let’s break down what that means though because ‘engagement’ can become an empty term – it’s basically about having a customer base that knows who you are, likes what you say and trusts you. This all falls under the […]

A few years ago, experts were trumpeting that the future is mobile, and they weren’t wrong. Some of the world’s most successful new apps and business models are mobile-based — just look at Uber, Instagram, and Snapchat. Now, our machines and devices are beginning to understand us on an even deeper level. Machine learning and […]

What lead generation methods still work? Sometimes it can feel like technology is changing so rapidly that what worked for you last year might not continue to yield the best possible results. In this blog post, we’ll be discussing the three best lead generation methods for B2B companies – both based on my own experience […]

Can your business realistically rely on organic reach alone? Probably not, although organic advertising still has an important role to play in conjunction with paid, the stats make for sober reading. A recent experiment shows that only 4% of your brand’s Facebook followers could be seeing your organic posts. That’s not a good return – […]

Not only is Jenny a livestreaming superstar, she’s also a great friend of mine who’s always bursting with innovative and creative ideas while championing new, exciting ways to connect with people. I’m sure you’ll agree that the friends that challenge your thinking and bring insightful perspectives to the table are definitely the best kind…and ace […]