The real world in which humans live in is not the only reality which exists in this highly technological realm. Today, other multisensory realms are developing very fast including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). One can get so immersed in these worlds that individuals, brands, and companies alike are getting hooked by the illusion it creates. What is most significant with AR/VR is that, because it appeals to almost all of the basic human senses, the experience tends to stick to one’s long-term memory. As such, it has become a very effective tool that marketers can use in making humane connections with target audiences. In particular, producing quality marketing virtual content is what content creators should focus on if they are to impact niche markets in the virtual world.

Cathy Hackl specializes in AR/VR-oriented marketing and PR. She is an Emmy-nominated communicator who worked for years as a journalist for ABC, CNN, and Discovery Communications. Her more than a decade experience as a journalist made her ripe for a very successful career in social media and PR. She is also a pioneer in immersive marketing and is a futuristic content creator. She has spent almost 2 years now as an AR/VR specialist, working with a top VR studio, Future Lighthouse as Chief Communications and Content Officer. She also does work for YouVisit which is a huge PR company based in New York. She is a writer, speaker, and consultant.

In this Episode

How Cathy’s past experiences paved the way for her into the virtual reality world
The essential difference between virtual reality and augmented reality
How marketing content is shifting from flat 2D to 360, 3D, and holographic
How VR becomes an effective, immersive marketing where individuals achieve high experience recollection
How VR technology and applications are developing at a faster pace and how people should adapt to it
How to get started with VR as a small to medium business enterprise
How augmented reality will develop over the next year in mobile devices in relation to Apple’s technology
How content creators will adapt to the shifts and changes brought about by AR and VR
The application of augmented reality to retail shopping
How VR can play an advantage or disadvantage in terms of the human experience

Quotes From this Episode

[Tweet ““Virtual Reality is a fully immersive experience that you usually tend to have in a headset.” – Cathy Hackl”]

[Tweet ““The easiest way for a small business to start doing something in VR is 360 video.” – Cathy Hackl”]

[Tweet ““From a retail perspective, augmented reality is gonna be bigger” – Cathy Hackl”]

Resources

Cathy Hackl

Twitter: @CathyHackl

LinkedIn: https://www.linkedin.com/in/cathyhackl/

Website: http://cathyhackl.com/

Future Lighthouse

http://futurelighthouse.com/

YouVisit PR Company