Resources

[powerpress] Joining us in Episode 12 of From the Author’s Point of View is Daniel Newman, Founder and CEO of Broadsuite, Co-Founder @12most, Huffpost & Forbes Contributor. He is also the author of two books, The Millennial CEO, and more recently The New Rules of Customer Engagement. As a tool to help companies cut through the digital clutter, Daniel […]

As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage. An efficiently run collaborative company isn’t just more nimble; its collective intelligence can innovate […]

[powerpress] Joining us in Episode 11 of From the Author’s Point of View is my close friend DJ Waldow, a digital marketing evangelist from Marketo, and cohort of our award winning, 90-Days To Ellen campaign. He is also Co-host of The #WorkTalkShow podcast and The Marketing Nation Podcast at Marketo as their Digital Evangelist, of which I have been fortunate enough […]

Over the years, we’ve learned that information comes to us in a lot of different ways. Back in the day, content was socialized through much more traditional means like radio, television, direct mail and newspaper. These mediums allowed for longer lead times to plan, create and execute what we wanted to say to drive a consumer to […]

[powerpress] Joining us in Episode 10 of From the Author’s Point of View is Kare Anderson, Forbes columnist, Emmy-winning former Wall Street Journal and NBC journalist, and author of “Moving from Me to We.” Kare has been a public speaker in 18 countries, speaker at TEDxBerkeley, and consultant to companies, sports teams, startups, government leaders and non-profits as diverse as Google, The Skoll […]

Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes. We perceive ourselves one way and too often are seen by others differently. It’s always been a mission of brands to understand their voice and […]

Joining us in Episode 9 of From the Author’s Point of View is Alice Myerhoff, Business Development Sales Consultant, Vice President of Sales & Marketing for the Pivot Conference and author of “Social Media for Salespeople”. Her clients include Adobe, SAP, Oracle, Google, Mass Relevance, BazaarVoice, DataSift, GetSatisfaction, Livefyre, Sprinklr and others. Social Media isn’t […]

As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities. Most of us have […]

[powerpress] Joining us in Episode 8 of From the Author’s Point of View is Sandra Zoratti, Technology Marketing Executive/CMO at Dispersive Technologies, Author of “Precision Marketing: Maximizing Revenue Through Relevance” and Speaker. Prior to this, she served in executive marketing positions for Ricoh and IBM, and was recently honored with the “BtoB Marketer of the Year for 2012” […]

Joining us in Episode 7 of From the Author’s Point of View is Joel Comm, New York Times best-selling author of The AdSense Code, Click Here to Order, Stories from the World’s Most Successful Entrepreneurs, KaChing: How to Run an Online Business that Pays and Pays, and Twitter Power 2.0. He has also written over 40 ebooks. Joel […]

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicated, redundant, over-technical, and over-thought mass […]

[powerpress] Joining us in Episode 6 of From the Author’s Point of View is Beverly Ingle, author of “Design Thinking for Entrepreneurs and Small Businesses” and founder of Resilient By Design in San Antonio, Texas. She is also a Certified Innovation Leader, a credential earned from the Design Fellows Program of the California College of the Arts. In […]