Strategies, stories, and insights on executive leadership
In this H2HChat Bryan and Suzie talk with IBM about the importance of harnessing technology to empower employees towards greater collaboration. In particular they will discuss the challenges organizations face as they embark upon such transformation and how they can create a workplace culture in which collaboration via digital solutions is valued and practiced. This […]
Join Bryan and Suzie for a very special conversation with Courtney Smith, Co-Founder and Executive Creative Director at PureMatter, on her upcoming book “21 Reasons why Creativity is like sex”. If that title isn’t enough to get you to sign-up here’s the book’s summary: “Creativity is valued like a magical gift or talent that either […]
Social network analysis has always pointed to the presence of influential “nodes”- people who have disproportionate influence within a conversation and subsequent actions. The advent of Facebook and other social networks has allowed marketers to visualize those networks and focus their messaging directly to those “Influencers” so that they can in turn spread it to […]
One of the first “thing” of the Internet of Things was, appropriately enough, coffee maker at the University of Cambridge Computer Lab in 1991. The researchers were tired of going to the coffeepot only to find it empty so they hooked up an elaborate sensor system to monitor the status of the pot. In 1993 […]
We talk about communities a lot on #H2HChat. But this week we’re taking it to a whole new level as Bryan and Suzie talk with Shanda Maloney, Digital Marketing & Social Media Director at Ultimate Fighting Championship. UFC has one of the most passionate fan bases around and they are unbeatable when it comes to […]
Humans. Like it or not, we’re pretty funny creatures and we like to laugh at ourselves. For proof one need look no further than the wildly popular sitcom genre based on the simple premise that the day-to-day antics of a group of “Friends” would strike our funny bone and subsequently engage us emotionally. Humor humanizes. […]
We live in a relationship-based market. Everyone is looking to find a new CRM strategy to development and nurture a brand’s external relationships. But what about the internal relationship? What about the workplace itself? Employee advocacy is a critical aspect of the brand humanization process. But how can we expect employees to be advocates if […]
Millennials are hot, but what many marketers forget is that Boomers still have tremendous spending power. In fact, they hold 49% of all after-tax income in the United States. A new study from Forbes Insights, in partnership with WealthEngine, indicates that as the digital marketing landscape continues to change rapidly, the balance between personalization and […]
We are in an age of rapid growth in technological innovation. While this progress creates exciting and unparalleled opportunities for businesses, it also generates its’ own sets of challenges both internally and externally. Employees entering the workforce expect access to technology and the ability work remotely with a seamless experience. Customers expect brands to engage […]
You’ve probably heard a lot about the Internet of Things (IoT), the connecting of objects, locations, and people to the Internet. While some of it may be hype, here’s something that’s not: according to Business Insider, the market will be four times larger than the market for smartphones, tablets, and PCs combined. What’s that mean […]
Instagram is the fastest growing social network within the US according to a January 2015 Pew Internet Research study and is used by over half of 18 to 29 year olds. It comes as no surprise, therefore, that over the past year, it has moved to monetize this success. On September 30th, it opened up […]
“It’s the little things that matter.” That’s a phrase that seems to pop up a lot when it comes to customer service and experience. These little things constitute “human touches” which trigger emotions that make us remember and favor certain instances over others. From a hand-written thank-you note to being given a direct-to-human help number, […]