Contextual Shapeshifting: It’s A Thing

Contextual Shapeshifting: It’s A Thing

We talk all the time about remaining human and authentic; they’re two of the biggest buzz words in 2013. And yet the makeup of the digital spectrum has created shape shifters of all of us, both physically and mentally. As humans, we are built to receive, give and and...
Consumers are Fickle Humans

Consumers are Fickle Humans

At any given moment, someone is trying to earn something from someone. Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy. I used to believe that the highest honor a product or service could receive was to...
What’s your Social Speed Limit?

What’s your Social Speed Limit?

A driver on the road has so much to consider around them, including both the bad drivers and the good ones. Keeping your eyes on the road, and what’s in front and behind you, is what we’re all taught in order to be effective drivers. There are drivers like me...