Joining us in Episode 4 of From the Author’s Point of View is Neal Schaffer, a Forbes Top 50 Social Media Power Influencer, creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (now called Maximize Social Business), global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. Neal has authored three books, the latest on social media strategy creation, implementation, and optimization titled “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley).
In this podcast, Neal explains that social media is soon going to be as accountable as any other department, and without a solid strategy and plan, opportunities are missed. He helps us understand why businesses must have a social media roadmap that supports the business, designed to maximize ROI, time and resources. Neal also gives us insight into how his unique background helped him understand how to maximize the potential of your existing social networks and shift to true social selling across the enterprise.
Tune in with host Bryan Kramer and share if you like it!