Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team....
As content marketers we always have to be breaking through the clutter so that we can help bring our content to the top. The direct mail era was very similar to what we’re being challenged by today. Yes, quality does rise to the top, but it’s also become a...
Are people and brands so time pressed they can’t separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect with each other at any given moment. The only thing is,...
For more forward-thinking organizations, the social infrastructures of the future are already here — helping to foster collaboration, build trust and spark innovation among people engaged in social networking on a global scale. They are integrated with existing IT...
[powerpress] Joining us in Episode 17 of From the Author’s Point of View is Gini Dietrich, CEO of Arment Dietrich, co-author of Marketing in the Round, speaker, and author of Spin Sucks: Communication and Reputation Management in the Digital Age. As a PR professional...
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