The concept of creating value is often one of the most misunderstood ideals in business. But it also one of the most essential. Why? Because of all the ways that “value” can affect your company. After all, it is due to a brand’s perceived value that makes individuals...
So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to your...
What would you do with 5 extra hours in your week? Would you spend it with family? Take the extra moments to work on a project that you have been thinking about. Maybe learn a new skill? Or perhaps you’d use the opportunity to finally clear out your Netflix queue. No...
Virtual reality and its close partner augmented reality used to be the stuff of science fiction movies. But now that both technologies have become more practical and accessible, they’re changing the way we handle our personal relationships, professional lives and...
Karen Walker bravely moved to Silicon Valley in the late 1980s to explore and discover what her role could be in an exciting and changing high-tech scene. Having graduated with a chemistry degree, she was taking a leap into a new world, and she quickly taught herself...
Susan Etlinger had always expected she would graduate from college and get a job teaching poetry at “some leafy college”, perhaps in New England. It is remarkable then where she ended up; being a data analyst at Altimeter Group. Having recently given an incredibly...
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