Spin Sucks featuring Gini Dietrich

Spin Sucks featuring Gini Dietrich

[powerpress] Joining us in Episode 17 of From the Author’s Point of View is Gini Dietrich, CEO of Arment Dietrich, co-author of Marketing in the Round, speaker, and author of Spin Sucks: Communication and Reputation Management in the Digital Age. As a PR professional...
Humblebrag Against Humanity

Humblebrag Against Humanity

By definition, a “Humble brag” is a specific type of bragging which masks the brag in a faux-humble disguise. The false humility allows the offender to boast their “achievements” without any sense of shame or guilt. The biggest challenge for any humble bragger...
Marketing Well Done: How to Build A Tasty Burger

Marketing Well Done: How to Build A Tasty Burger

It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that helps make it stand out from the crowd and keeps people coming back for more, again...