As a social media person, I get asked all the time about the social media tools I use and which ones are the best. Especially right now when everyone is saying that engagement on Twitter is down. I really don’t believe this to be true. Like all social platforms,...
[powerpress] Joining us in Episode 15 of From the Author’s Point of View are Mark Babbitt and Ted Coine, co-authors of, A World Gone Social: How Companies Must Adapt to Survive. As a recovering engineer, Mark spent 8 years here in the Silicon Valley before throwing in...
[powerpress] Joining us in Episode 14 of From the Author’s Point of View is Mark Sanborn, CSP, CPAE, President of Sanborn & Associates, Inc., an international bestselling author and noted authority on leadership, team building, customer service and change. As a...
Everyone has become a marketer. In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share. And despite your title, the choices you make as a “marketer” affect customer’s decisions. Although business is...
Guest post by the Head of Social Strategy at SAP, Todd Wilms (@toddmwilms) Over the last 10 years we have seen a dramatic rise in the more human side of our executives. This has not been caused by our leadership suddenly joining support groups, seeking counseling, or...
Guest post by Chief Marketing Officer at CBIZ, Mark Waxman (@mwaxmantoo) “Marketing is an attitude, not a department” One of my favorite quotes (“marketing is an attitude, not a department”) was true when first written by marketing strategist Phil Wexler many years...
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