[powerpress]
Joining us in Episode 1 of From the Author’s Point of View is Joe Pulizzi, one of the leading thought leaders behind the content marketing and social media movement. Joe is the Founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine, and Author of Epic Content Marketing, Get Content, Get Customers and Managing Content Marketing. In other words, Joe knows content!
Joe Pulizzi
@joepulizzi
@CMIContent
In this podcast, Joe defines Content Marketing in this “Shared Economy”, tells us how to get started in Content Marketing, how to convince Execs that Content Marketing is worth it, shares his favorite Content Marketing campaign, and makes some predictions about brands becoming publishers and the media’s reaction.
Tune in with host Bryan Kramer and share if you like it! Released: 2013.
