Landing A Meeting Through Value

by Featured, Marketing, The BK Show Podcast

Meet Your Heroes

No matter how advanced we are with technology, you can never replace the value and impact of a face-to-face meeting.

Landing a meeting with influential people or powerful prospects is a daunting task. But there is a way for anybody to land a meeting with anybody.Bryan Kramer meeting

It starts with a list. A carefully curated, realistic, and relevant list of no more than 10 people that make sense for you and your journey. Make sure to have fun with your selections. These should be people you want to meet and are excited about.

Once you’ve got your pool of folks, do your research. Find out more about them and their business journey. Learn about their life, their career, their awards, and get to know them from afar. This will help you with the next step which is answering the question of ‘what’s in it for them?’.

Meetings are only successfully obtained if there is an exchange of value. They should also be getting something out of the encounter so make sure to know what it is you bring to the table.

When it comes time to craft the ask, have fun! Deliver your request in a unique way that is creative and maintains their attention. Take a risk and think outside the box. It will pay off, I promise.

Handle your meeting request like you would an email marketing campaign where follow-ups are key. Touch base and ensure your message has been received.

To really seal the deal, find out where your candidate hangs out professionally. Make it as easy as possible for them to connect with you. The less time and effort they have to spend getting the value from your meeting, the more likely they are to say yes.

Lastly, give it time. Give it space. Give them space. Ensure your message is received but don’t run it into the ground.

This process to landing a meeting can guide your ask to success and snag that time with anybody.

In This Episode

  • The importance of face-to-face meetings in the modern age
  • Why snagging time on somebody’s calendar means an exchange of value
  • How building a list leads to productive and obtainable meetings
  • Why the delivery method is just as important as the ask itself

Quotes From This Episode

“When you have value for each other, a meeting is obtainable.” —@bryankramer

“If you’re not growing, you’re staying stationary. You’re not pushing yourself or your brand forward.” —@bryankramer

“Anything you can both share in common between the two of you is what’s going to help you build that connection.” —@bryankramer

[Tweet “”How will meeting you add value to their life?” —@bryankramer”]

“If you aren’t delivering it in a unique way, then you need to think outside the box.” —@bryankramer

[Tweet “”Risks are worth it if you are delivering them in a unique way.” —@bryankramer”]

“Give them an easy way to meet with you that doesn’t take away from their work or personal life.” —@bryankramer

[Tweet “”Why is meeting you worth their time?” —@bryankramer”]

“Give it time. Give it space. Give them space.” —@bryankramer