Have you ever given any thought to how much content you encounter each day? Not just from social media, but from blogs, aggregate sites and traditional digital media?
It adds up fast. In fact, a recent study has shown that the typical social media user processes over 285 pieces of content each day. That breaks down into:
• 54,000 words
• 443 minutes of videos
• 1,000 clickable links
On the Internet and beyond, content is truly king. Share the right information, and the results can be truly transformative. It can increase brand visibility, engagement with your customers and improve product sales.
Recognizing all the ways that content defines brands online, we have to change the way we look at it. Not only in what’s available in business communication, but also how it affects our own personal brand.
That’s why I’m so excited to be unveiling my newest book, Shareology: How Sharing Powers the Human Economy.
You will learn about why content is currency and what effects it can have on your organization’s sales. You’ll read about why active listening should be as much a part of your content strategy as the platform you use. And you’ll get a clear approach for how personalization can raise a marketing plan’s overall emotional intelligence quotient.
My first book, There is No B2B or B2C: It’s Human to Human: #H2H, examined how taking the human approach to business can help you stand above your competitors. After it launched, I moved forward in my study of why humans share, and it was an honor to give a TED Talk exploring the topic titled “How Sharing Can Reimagine Your Future.”
Shareology is the culmination of years studying what, why, when and where humans share online. You’ll not only learn the secrets to using the perceived reputation of the content or source to drive your business message, you’ll also get tips on how it can be used to change the perception of your personal brand. Most importantly, you’ll come to understand why being human is your competitive advantage, and how sharing is powering the emerging human economy.
Don’t miss your chance to be a part of the Shareology revolution.
You can get your copy on Amazon today.
