[powerpress]
Joining us in Episode 17 of From the Author’s Point of View is Gini Dietrich, CEO of Arment Dietrich, co-author of Marketing in the Round, speaker, and author of Spin Sucks: Communication and Reputation Management in the Digital Age.
As a PR professional who started her career at the bottom of Fleishman Hillard, Gini shares how she worked her way up the ranks to where she is today. It was at Fleishman Hillard where she would soon learn the ins and outs of the PR agency world and wanted to speak out against the bad reputation the industry had. Since then, she has spent her focus on breaking the misconceptions and showcasing the bright side of public relations professionals. As an avid blogger who is passionate about professional development, it was a no-brainer to take her blog and author her new book, Spin Sucks.
In this podcast, Gini breaks down the barriers of bloggers, reporters, and professionalism in the PR industry today. With many distasteful agencies out there, she reveals how PR that’s done right can amount to great results for your brand. Lastly, Gini gives away tips on marketing your books, and explains how to drive sales for bulk results.
Tune in with Gini Dietrich and host Bryan Kramer now. Share if you enjoy! Released: 2014
