Making the Human Connection at #Social360

Making the Human Connection at #Social360

by | Commentary

This past SXSW I got the chance to participate in the  held at the South by Southwest (SXSW) Festival. I was one of four speakers chosen to present a 10-minute keynote address about topics relating to the influence of social relationships on business. The...
Help Others and Expect Nothing in Return

Help Others and Expect Nothing in Return

by | Commentary

Help others and expect NOTHING in return, nothing, nada, zip.  Yes it can be done but most shy away from it because it takes you outside your comfort zone. I know your probably thinking it’s easier to take care of yourself then worry about others. The great thing is...
Replay #H2HChat Millennials + Marketing

Replay #H2HChat Millennials + Marketing

by | #H2HChat

Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. The focus on this demographic borders on obsession at times. It is notable that the majority of these reports and resulting articles insist upon looking at...
The Art of Creating Shared Experiences

The Art of Creating Shared Experiences

by | Commentary

‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Experienced. However, this same question is one that more marketers will soon...
The Future of Marketing is Community

The Future of Marketing is Community

by | Commentary

Much has been said in recent years about communities: what they are, how marketers can benefit from them, and how they’ll change in the future. Today’s marketers already know that online communities are important, which is a big reason why 80% of SMB’s are using...