Spin Sucks featuring Gini Dietrich

Spin Sucks featuring Gini Dietrich

by | Commentary

[powerpress] Joining us in Episode 17 of From the Author’s Point of View is Gini Dietrich, CEO of Arment Dietrich, co-author of Marketing in the Round, speaker, and author of Spin Sucks: Communication and Reputation Management in the Digital Age. As a PR professional...
Humblebrag Against Humanity

Humblebrag Against Humanity

by | Commentary

By definition, a “Humble brag” is a specific type of bragging which masks the brag in a faux-humble disguise. The false humility allows the offender to boast their “achievements” without any sense of shame or guilt. The biggest challenge for any humble bragger...
Twitter Lists Shorten the Sales Cycle

Twitter Lists Shorten the Sales Cycle

by | Commentary

As a social media person, I get asked all the time about the social media tools I use and which ones are the best. Especially right now when everyone is saying that engagement on Twitter is down. I really don’t believe this to be true. Like all social platforms,...