[powerpress]
Joining us in Episode 3 of From the Author’s Point of View is Sam Fiorella, a 20-year sales and marketing veteran, Partner at Sensei Marketing, Huffington Post blogger, Rutgers Faculty member and co-author of Influence Marketing: How To Create, Manage, and Measure Brand Influencers in Social Media. Sam is also the founder and moderator of Twitter’s first weekly debate, #bizforum, which debates hot business trends and practices each Wed night at 8 PM Eastern.
Sam Fiorella
@samfiorella
In this podcast, Sam gives us his expert view on Influencer Marketing, and the shift he sees coming in it being less about the brand and more about the customer. He shares his opinions in social scoring platforms like Klout and Kred, and their role in measuring the success of Influencers. Sam also makes some bold predictions about where this powerful marketing strategy is headed and how it’s on track to increase your customer lifetime value.
Tune in with host Bryan Kramer and share if you like it!
Released: 2013.
