Joining us in Episode 8 of From the Author’s Point of View is Sandra Zoratti, Technology Marketing Executive/CMO at Dispersive Technologies, Author of “Precision Marketing: Maximizing Revenue Through Relevance” and Speaker. Prior to this, she served in executive marketing positions for Ricoh and IBM, and was recently honored with the “BtoB Marketer of the Year for 2012” award by Business Marketer’s Association of Colorado. An avid reader herself, Sandra donates the proceeds of her book to RoomtoRead.org, which promotes learning to read and education around the world.
Data is the biggest differentiator for marketers today, but only 12% of marketers are leveraging data to craft their campaigns. In this podcast, Sandra outlines how her book is a practical guide for marketers to learn, in a 6-step process, how to apply data to marketing to improve ROI. “It’s not about turning marketing into a science, but about leveraging the information you already have to make marketing a more personal experience for your customers.”
She shares success stories about 1-800-Flowers and Caesar’s Palace, and how they both use the data they already have to deliver their customers what they want, when they want it, with positive ROI. Sandra also offers sage advice for today’s CMO and why they’re best-suited to be the CEO of tomorrow, and how they can successfully serve their companies in this splintered marketing world of digital, content, social and service.
Tune in with host Bryan Kramer and share if you like it!